How Savvy Entrepreneurs Avoid Losing Deals!
Here is one of the most important truths with real estate sellers — and in life: a person cannot decide on something they do not understand.
If a seller is confused about what you are offering, they will not say yes. They will say 'I need to think about it,' hang up, or disappear. That is not resistance. That is confusion.
Your entire job on this call is to make sure the seller understands — clearly, simply, and step by step — what you are offering and why it benefits them. Don't rush. Don't skip steps.
Understanding comes first. The deal follows.
Two-way communication is a process used to discover what is really going on with the seller — why they are selling, what they need, and what is truly motivating them. It is not chatter. It is not you building a report or rattling off facts. It is listening.
Here is something every great investor knows: every seller is motivated. If they were not motivated, they would not be trying to sell. The work of selling a home is enormous — cleaning, showings, stress, uncertainty. Nobody does that without a reason. Your job is to find that reason.
And here is the key insight: it is not always the money. Usually, there is a wicked pain or a massive problem pushing on the seller so hard that they are willing to go through the discomfort of selling to solve it. Or, if it is greed and they just want to cash out, there is still something behind that. What are the little annoyances or nitpicky things they were putting up with that they finally want away from? The money is just a tool to escape that pain or annoyance.
What is super interesting is that most people don't introspect on these points until someone like you comes along and forces them to look at these points with your questions. Two-way communication is an invitation for the seller to look at why they want to relieve themselves from the property, or why they want the cash. This is not offer time. This is not deal-structuring time. This is simply helping the seller sort things out. Ask questions. Listen. Understand their world before you start talking about yours.
Contact is the state or condition of communicating or meeting with someone — typically in order to give or receive specific information.
Most new investors think they fail because they don't know enough. They think they need more training, a better deal structure, more money, or a fancier script. They are wrong.
The number one reason real estate entrepreneurs fail is simple: there is no contact. They are not picking up the phone. They are not talking to real, live human sellers.
Make contact. Use the script. Talk to sellers every single day. That is how deals happen.
97% of sellers will start the communication off saying they don't want terms. This goes back to CONCEPT 1 — Understanding: The Foundation of Every Decision. The seller is uneducated and you need to do the handle step to get past their initial considerations and onto the script that will do the heavy lifting for you.
Some sellers are completely open to a terms deal — monthly payments, lease-to-purchase, acting as the bank. If that's the case, skip right to Step 1. But most sellers will push back immediately. They might say: 'I don't want payments — I want cash,' or 'I'm not doing any terms deal,' or they'll attack the idea of you not putting money down. That resistance is called antagonism toward terms — and it needs to be handled before the script can work.
The Handle is not about arguing. It is about asking specific questions to find out why the seller has an issue with terms. Get them talking. Get them explaining. Once you understand their concern and they feel heard, the antagonism usually fades — and you can move forward. If after the Handle they are still completely dead-set against terms — no problem. You immediately pivot to the All-Cash Option Script. You never walk away empty-handed.
Start with pleasantries and ask these questions to uncover their true motivation:
SAY: "Hi, this is [Your Name] calling about the house you have for sale. We have been texting about it. Do you have time to talk about it for a few minutes?"
ASK: "Excellent, is the house still for sale?"
ASK: "Whose name is on the deed?"
ASK: "How much are you asking for the house?"
ASK: "How did you arrive at that number?"
ASK: "Why did you decide to sell now?"
ASK: "Makes sense, how much were you planning to get at the closing once everything is all done?"
ASK: "What were you planning to do with the money once you got it?"
ASK: "How soon were you looking to get a written offer for this property?"
If they say YES to the transition pitch, skip this and go straight to Step 1. If they push back, use these questions:
"What if I told you I could get you for your house? Let me explain how you can simply get this amount for your property..." (PAUSE)
"When most people sell the traditional way, they lose between 12% and 15% of the sale price before they ever see a dime. Let me break that down for you..."
Click the pink arrows below for explanations to use with the seller.
"So do you have enough equity to absorb those costs? Because if you work with me, I can get the buyer to cover most of that for you." (PAUSE)
"What I specialize in is finding buyers who are on their way to getting a bank mortgage—they just aren't quite there yet. They pay you monthly lease payments while they get qualified, and they treat the house like they already own it, because they plan to, plus they give a significant down payment toward their mortgage approval to show their commitment. And they DO NOT get that money back if they walk away. They only get it at the closing. So they are committed as an owner and take care of the property."
"Think about it—when you rent a car, do you change the oil or buy new tires? No. But if you're buying that car, you take care of it. That's exactly how these buyers treat your house."
"And here's the best part—when was the last time you called your bank and asked them to fix a leaky toilet? Never. I'm going to put you in the bank's position—you collect the money, they handle everything else."
Answer: The way we make money in this deal is we increase the price of the property, and that amount of money is what we get for a down payment from the buyer. This is our profit, which the buyer pays for. IT DOES NOT COME OUT OF YOUR END OF THE DEAL.
If the seller is instant on getting money down, the user can agree (if willing) to give the seller NO MORE than 2.5% of the sales price at the point of the lease option closing with the buyer.
NOTE TO USER:
You NEVER put a buyer in a property for less than 5%. This is the least amount you will want, or need, to get an FHA mortgage approval. So you would split this 5% (2.5%) with your seller. But remember, you marked the property up 5% to 10% for this profit. So don't "lay-down" or "give up" your money without push back.
Just ask the seller "So if I don't give you a down payment, is that a deal killer?" And make your decisions from there.
This works best if you accept "NO" at least 5-times before you give up your profit. Which means you will ask: "So if I don't give you a down payment, is that a deal killer?" in five different variations before you give up your hard earned money.
"Based on comparable lease amounts in your area, we could lease your home for around per month. Your total payment is . That means you'd be pocketing every single month—with zero landlord headaches. The tenant-buyer handles repairs, maintenance, everything."
DO NOT USE RENT
We figure the monthly lease amount based on what the mortgage payment should be. We don't want to charge an average rental amount that is/or could be significantly lower than a mortgage amount.
This would set the seller up for a loss. Especially if the amount is significant, the buyer will NOT want to increase their monthly payment for a new mortgage amount that is higher. But if the monthly lease amount is higher than a mortgage amount, they will be motivated to get the mortgage and lower the monthly payment amount.
Income Stream #1: Mortgage Paydown
"Here's something most people never think about. Every month your tenant-buyer pays rent, you use it to pay your mortgage. Each payment chips away at what you owe the bank—your equity grows automatically. On your house, that's about per month being added to your bottom line without you doing a single thing."
Income Stream #2: IRS Depreciation
"Here's a little-known IRS rule—because you're no longer living in the house, the government lets you deduct something called depreciation from your taxes every year. On your house, that's roughly per year you're NOT handing to Uncle Sam. And you can do this for up to 27.5 years."
Income Stream #3: Appreciation
"For the last 100 years, real estate has appreciated an average of about 3% per year. On your home that's roughly in value added every single year—just by waiting."
"Okay, are you sitting down? Because I want to add all of this up so you can see exactly what you'd be making by NOT selling for all cash today..."
Instructor Note: Look at the Accumulation Matrix on the right panel and read these totals to the seller.
"If we do this for just 1 year, your total effective price jumps to ."
"If we do this for 3 years, you're looking at ."
"And if we let this run for 5 years, your total effective price becomes a staggering ."
"If you wanted to hold it for 10 years, you'd walk away with ."
"Which makes it pretty hard to sell for all cash right now, doesn't it? So how long do you think we should set this up for?"
(If they still insist on cash after the presentation)
"Okay, so just to make sure I understand—you're saying that if you can't get all cash for this house, you won't sell. Is that right?"
"Okay, keep in mind—when you sell for all cash, those closing costs we talked about come right off the top. That's 12% to 15% on any transaction."
"On your house, that's between and coming out of your pocket before you see a dime. It'll also take 30 to 90 days to close—if it even closes."
"So do you actually have enough equity to absorb all that?"
"Here's what I can do for you. I'm not going to buy the property myself today. Instead, I'll put together a 90-day option agreement to secure the property at to ."
"From there, my team and I will handle all the marketing, find a fully qualified buyer, and get you to closing."
"No repairs on your end, no random showings, no stress. Does that work for you?"
The "Cost of Cash" Reality Check:
"Before we finalize that, I want to be completely transparent about what you're leaving on the table. If we do the terms deal we just discussed, your effective 3-year price is . If we do an all-cash deal today, my cash offer has to be between and ."
"That means by choosing cash today, you are literally walking away from between and in lost wealth. Are you 100% sure you want to take that kind of loss just to get cash today?"
Now a days, most sellers do not answer the phone if you are not in the sellers contacts. So we have tested and proven that it takes up to nine calls sometimes to get thru to the seller.
So here is a menu of messages you can leave with your seller to get them on the phone.
REMEMBER: THE CONTACT STEP IS WHERE MOST FAIL. If you DO NOT have a Two-Way Communications with a seller, you are NOT doing Creative Real Estate, it is a hobby. This section is the most VALUABLE part of this tool - the 9-messages to get in communication with this seller and show them how sincere you are on helping them.
The task should look like this: VM#1, VM#2, VM#3, VM#4, etc.
And, YOU LEAVE 9 MESSAGES, unless they answer, and you talk to them.
If you did not just sell a house, or have buyer leads, that is OK. Once you post this house online as a "House For Sale With No Bank Qualifying" you will have LOTS of leads to work with. So the message is not misleading or deceptive. Don't worry about it, you WILL have plenty of leads if you sell the easy financing (a lease option) instead of bank qualifying. 81% of folks looking to buy a house are not bank qualified, so the pool is huge. You will get leads quickly in this system.
The 9 message you will leave will be these:
#1 INITIAL CONTACT:
Hi [Seller Name], this is [Your Name] from [Company Name], just wanted to leave you a quick message telling you we just sold a house and have left over buyers and thought they would work for your property. I sent you an offer by text so you can see it. Take a look and call be back on the number I texted from, talk soon.
#2 CONTACT:
[Seller Name], it is [Your Name] again. I am reaching out because I want to help you get [Sale Price Number On Memorandum $$] for your property. We still have left over buyers from that house we sold, and I wanted to help you get the higher price they are offering. I texted you the offer, please call me back on that number soon so I can get you the 35% over market value for your house.
#3 CONTACT:
[Seller Name], it is [Your Name] again, what is happening? I have buyers interested in a property like yours, and they are willing to pay most of the closing costs, and my fee too. It is a real good deal. This is not a scam. If you have an ounce of interest, please give me a call back so I can explain. No sales pitch or pressure, either. We are just trying to help a buyer, and you. Please let know. I texted you the offer, please call me back, or text me back to that number.
#4 CONTACT:
URGENT MESSAGE for [Seller Name] from [Your Name], Look - I know you're probably skeptical about my message. Hell, I would be too. But here's the no-BS truth: Right now, in your text messages, there's an offer that could put serious cash in your pocket. Not tomorrow. Not next month. NOW. My buyers have what I call "stupid money" - the kind that makes regular folks shake their heads in disbelief. One call back could be the difference between kicking yourself later... or counting your money sooner. Text me or call me back at the number I texted you the offer from.
#5 CONTACT:
WARNING: [Seller Name], it is [Your Name] aging, what I'm about to tell you is NOT for everyone... But if you're smart enough to still be listening, pay close attention: Remember that [Sale Price Number] offer I texted you? My buyers just came back with even MORE purchasing power. And unlike the tire-kickers and wannabes out there, these folks are ready to go. Think about it - one decision, one phone call, could change everything. The number's right there in your text messages.
#6 CONTACT:
[Seller Name], it is [Your Name] again. If you're anything like most property owners I talk to, you probably think this is just another real estate pitch. WRONG. Dead wrong. Here's why: The buyers I represent aren't looking for just any property. They're looking for YOUR property. And they're willing to pay serious money to get it. The proof? Check your text messages. That's not a typo - that's a real offer, from a real buyer, why aren't you ready to go? Please let me know so I can stop bothering you.
#7 CONTACT:
PERSONAL MESSAGE for [Seller Name], it's [Your Name] yet again. Listen - I'm about to share something that might make you angry... because it means you've been sitting on a golden opportunity without realizing it. While other sellers are begging for closing cost help, you've got an offer right now that INCLUDES no closing costs to you. It's all spelled out in that text. Call me back and I'll prove every word I'm saying is true.
#8 CONTACT:
[Seller Name], this is [Your Name] and I am giving you a FINAL NOTICE: You know what keeps me up at night? Knowing that someone might miss out on a life-changing opportunity because they were too busy to make one simple phone call. The offer in your text messages isn't some pie-in-the-sky dream. It's real money, backed by real buyers, who really want YOUR property. But here's the catch - they're looking at backup options right now.
#9 CONTACT:
[Seller Name], for the last time, it is [Your Name]. This is it. The last message you'll hear from me. And I'm going to be brutally honest: That [Sale Price Number] offer sitting in your text messages? It's like finding money in the street. Either you pick it up, or someone else will. No pressure, no hype, just facts. The opportunity is real. The money is real. The decision is yours. After today, we both move on with our lives. But at least now you can't say I didn't try to help ya.
In case those were too aggressive for you, here are some more:
#1 INITIAL CONTACT:
Yo [Seller Name], it's [Your Name] and I'm coming at you with pure FACTS right now. Listen - I've got qualified buyers who are HUNGRY for a property like yours. We're talking about real people, real money, ready to make real moves. I just texted you their offer and I'm telling you - you need to check this out. It's not about pressure, it's about OPPORTUNITY. Call me back on that number and let's talk about what's possible.
#2 CONTACT:
[Seller Name], it is [Your Name], I'm back and here's the truth - in this market, timing is EVERYTHING. Those buyers I told you about? They're ready to put up [Sale Price Number] for your property. That's 35% over market value - do you understand what I'm saying? This isn't some random number - this is REAL VALUE for your asset. The offer's in your text messages. Don't sleep on this - call me back.
#3 CONTACT:
Listen [Seller Name], it is [Your Name], I need you to hear this. These buyers are serious about your property type, and they're willing to handle most closing costs AND my fee. You know what that means? More money in YOUR pocket. Zero BS, zero pressure - just straight talk about real opportunity. The offer's sitting in your texts right now. Let's have a real conversation about making this happen.
#4 CONTACT:
Yo [Seller Name], it is [Your Name], let me be crystal clear - the market is MOVING. Every day I see people leaving money on the table because they're playing it too safe. My buyers understand the REAL value of your property type, and they're ready to prove it. Check that offer I texted you - that's not a random number, that's based on actual market research. Call me back, let's talk about turning this opportunity into reality.
#5 CONTACT:
[Seller Name], it is [Your Name], keeping it 100% with you - I know you're getting bombarded with offers. But here's what makes this different: My buyers just got approved for INCREASED lending limits. You know what that means? They could potentially go HIGHER than the [Sale Price Number] already in your texts. This isn't hype - this is real money, ready to move. Let's talk.
#6 CONTACT:
What's up [Seller Name], it is [Your Name], listen - your neighborhood is absolutely ON FIRE right now, and smart money knows it. I've got buyers who understand the actual value, not just the paper value. They're ready to move, ready to make it happen. The offer in your text - that's real numbers based on real market value. One call back could change everything.
#7 CONTACT:
[Seller Name], it is [Your Name], I respect the hustle of protecting your investment. But check this out - while other sellers are begging for closing cost help, you've got an offer right now that INCLUDES closing costs. That's real value, real opportunity. The details are in your texts. Let's have an honest conversation about what this could mean for you.
#8 CONTACT:
Yo [Seller Name], it is [Your Name], straight facts - my buyers are actively looking at other properties. But here's the thing - they see something special in yours. The offer sitting in your texts? That's significantly above recent comps. I'm not here for games - I'm here to create opportunity. One quick call back could make this happen. Don't let overthinking cost you real money.
#9 CONTACT:
[Seller Name], it is [Your Name], this is my final message. I believe in transparency and respect, so here it is: You've got a [Sale Price Number] offer plus closing costs from qualified buyers sitting in your texts right now. That's real value, real opportunity. No games, no pressure. This is your last chance to explore what could be a game-changing deal. After this, we both move on. Nothing but respect for whatever you decide. The ball's in your court.
3-Year Effective Sales Price
$0
| Metric | 1 Yr | 3 Yrs | 5 Yrs | 10 Yrs |
|---|---|---|---|---|
| Cash Flow | ||||
| Principal Red. | ||||
| IRS Deprec. | ||||
| Appreciation | ||||
| Closing Savings | ||||
| Total Effective |